Who is your tribe if you’re not industry focused?
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Who is your tribe if you’re not industry focused?

In our last conversation, we talked about choosing an industry, or vertical specialization, as a way to find your “people like us,” but what if there’s not one industry that fits your business? One of my clients, Diane Yetter of Yetter Tax, helps people with their most difficult sales tax problems. Though we think of sales…

What it means to be the “costs more, but worth it” provider (read time 3.5 min)
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What it means to be the “costs more, but worth it” provider (read time 3.5 min)

To get a premium price for your services it’s important to be positioned as the “costs more, but worth it” provider. Your prospects need to see you as substantially different from your competitors. And not just different like you “dye your hair orange” different, different in a way that makes you uniquely qualified to solve…

Be Small in a Big Way
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Be Small in a Big Way

Small-business owners often are self-conscious about being small. We are often very conscious of the ways that we compete at a disadvantage to bigger businesses. They have the big budgets, the high-powered executives, attorneys and banks at their beck and call, they have all the advantages… Well, maybe not ALL the advantages. There are some great things about being small….