Creative service businesses tend to have a small number of clients (8 – 12) that make up the bulk of their revenue each year. So keeping those clients happy is crucial to your success. What does it mean to “delight” clients of a creative services firm? What will separate you from the other agencies competing…
Today, I’m going to take you on a bit of a journey – warning: it involves algebra! How many people do you have in your life that you trust? I mean, you’d let them hold your wallet, trust. You’d let them babysit your kids, trust. Think about it for a minute. Now, think about just…
Clutch named Anchor Advisors as one of the top 50 highest performing Small Business Consulting Companies. Not only are we on the top of the list, but we’re also the only firm named a “Market Leader” in the segment. It’s an achievement that I’m proud of because these ratings are given based on feedback from…
I work with several businesses that rely on conferences for their business success. A new conference cancelation is coming out every day, and the forecast is bleak for at least a few months. How should we respond? The primary value of an in-person conference is networking. You get to meet a lot of folks in a…
Nedra Rezinas from Veritas Web Design wrote in this week with this question (and she agreed to let me share it with you): Hi Brad, What do you think is the #1 thing that helps you the most with your marketing? I’m working on putting together some marketing habits and wanted to reach out to people…
I’m an email marketing believer. I started my email newsletter very early in my business life — some of you have been readers for over 15 years! For a long time my email list was my #1 marketing tool. But recently, the results from my email list tailed off. Fewer people wrote back. Fewer leads came in….
Conferences, whether they are industry-specific trade shows, inspirational/motivational events, or learning opportunities around a specific topic– bring up mixed emotions for me. On the one hand, I think about spending a lot of money to travel to another city, spend time away from my family, eat crappy conference food…etc., etc. These are all things that…
If you are active on LinkedIn, your chances of “getting found” increase. You will get more inbound contacts from prospects, job seekers, potential partners and (unfortunately) random connection requests from people you don’t know. While some of these requests can be kind of puzzling, (“Why would the CTO of the country of Bangladesh want to…
Cold is not usually a positive association. Cold coffee. Cold weather. Cold attitudes. Not many people will jump up and down with excitement when you’re describing something cold…unless it’s ice cream. The same goes for cold leads. They’re not the easiest to work with–and you need to find a way to warm them up while prospecting without…
When I talk to business owners, I tend to hear “business is great”–a lot. “We closed a bunch of new business! My employees are rockin’ it! Going to work feels like I’m on vacation!” But then, if I get the privilege of working with them, I hear a different story. “How do I start making…