There’s no right way to run your business. No one can tell you that you have the wrong goals. Do you want to be famous? Do you want to be influential? Do you want to have a huge audience? Do you want to maximize your financial rewards? You can do that. Do you want the…
Remember that client I told you about on Tuesday? The one whose energy was low, who was discouraged and started thinking about looking for another job? After we took a different perspective and she started to see a clear way forward she easily laid out a plan to get the outcomes she’s been looking for….
On Tuesday, I told you a story about how a change in perspective helped a client to see their situation in a whole new way. That new perspective offered her a way forward that engaged her creativity and energized her toward action. Many readers resonated with that story and replied to me with stories about…
My client got on the call and I could tell she was down. She’d had a tough couple of weeks — obstacles at work, disruptions at home. She’s feeling exhausted and discouraged. Because of these obstacles and disruptions, she wanted to talk about different directions she could take her career. “I just don’t love this…
Over the last couple of weeks, we’ve been talking about how clarifying your role frees you up to be bored on Friday at 4 PM! The whole point of this exercise is that we want to do our job and only our job so that on Saturday, we don’t need to be doing the billing,…
Once your priorities are clear, getting your calendar to align with those priorities is the next step to getting your work done. One way to start reshaping your calendar is to wipe the slate clean and create a template for an ideal week. By starting with a blank slate, you can schedule your most important…
Last week we talked about focusing on your job, the things that are only yours to do. When I see agency owners getting clear that they start to get free of many tasks that were draining energy from them, and that didn’t move the agency forward either. Theoretically, that should free up a lot of…
As we’ve leaned into getting ourselves out of the day-to-day grind by letting go of doing the thing and focusing on building the system that does the thing, I want to pause and think about “the why.” If you let go of the thing you trained your whole life to do; you need a powerful…
Over the last couple of posts, we’ve been talking about how important it is to let go of what you did as an individual contributor and embrace your role as the leader of a growing firm. But being an individual contributor was easy. I knew how to do that! I was clear when I had…
On Saturday we talked about how your job isn’t doing the thing. (The thing might be designing, writing, creating campaigns, storytelling, whatever it was that you were good at that you sold to clients to get the agency started!) Your job is to build the system. Your job is to create the container, the way…