Working ON the Business, Not IN the Business: What It Takes to Be a Leader
The only way for a creative agency to grow its sales is for the business owner to work on the business, not in the business. That’s why a business dashboard is key.
What does service look like?
On Thursday, I talked about how serving your customer builds the value of your business. Here’s an example of a company doing just that. Last summer, we had some plumbing work done on our kitchen sink. A few months later, a leak developed under that same sink. I called the plumber back to get them…
The purpose of your business is to maximize your service
Help your brother’s boat across and lo! Your own has reached the shore. ~ Hindu Proverb When I studied business, I was told that the measure of a business was to maximize shareholder value. By increasing shareholder value, we attract capital, both financial capital and human capital, enabling us to grow our business. This idea…
Do you have the will to PREPARE to win?
Frank McClung responded to my email from last week titled “Your piano teacher was right!” and it was such a terrific insight I wanted to share it with you all: Love this, Brad. I’ve actually been thinking about this topic after watching this film on the Air Force SPECOPS qualifications…730 days of training if you…
It is possible to be indistracable?
We’ve been talking all week about staying focused, even when it feels like our efforts aren’t producing big breakthroughs. As I was thinking about this, I came across an interview with Nir Eyal. He wrote a book about becoming indistractable. Here’s what he says: All distractions have an internal trigger — a feeling that underpins…
Your piano teacher was right!
“How can I love my medium long enough to create a masterpiece?” ~ Tom Chi If what you are doing is a slog, it’s unlikely you will get very good at it. The process of getting good at something, anything, involves a lot of practice. Much of that practice feels monotonous, even pointless. But then,…
One big change that’s improved my focus and productivity
I have a love-hate relationship with my calendar. When my calendar works well, it tells me where I should be and what I should be doing. Unfortunately, I’m terrible at filling in calendar appointments correctly. I’m always setting them up for AM when they should be PM or putting them on the wrong day or…
Growth Strategies for Creative Service Firms – How to Scale Your Creative Agency
Your creative agency is stuck. Sales aren’t growing. It’s tough in an unpredictable world. Which is why you need to employ these growth strategies for professional services firms.
Delegate and Elevate: Empowering your team to do the work, so that you can lead
You need a strategy to grow your business. You’re considering hiring a manager. Wrong! Choose to delegate and elevate instead.
Recognize and Stop Business Owner Burnout
Business owner burnout. Are you suffering from it? Learn about the causes, symptoms, and how to relieve the burnout that will damage you and your business.