The BIG mistake you are making in your agency’s budget
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The BIG mistake you are making in your agency’s budget

I’m reviewing budgets with clients right now, and I see one mistake over and over again. It’s a basic math error, but it’s hitting owners right in the wallet! Most of us were taught that Profit = Sales – Expenses. That’s wrong. Or at least it leads to wrong thinking! Let me explain. When new…

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Gratitude

One of my mentors likes to remind me that when we are working hard to build a business, when we are learning new things to grow our capabilities, when we take care of our bodies and minds, we are doing it to be of service to others. Thank you for reading along as I have…

What’s going to make next year different from this year?
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What’s going to make next year different from this year?

I know we’re all looking forward to turning the page on 2020. It’s been a year. But things don’t automatically improve just because we change the calendar, right? If you want 2021 to be different from 2020, you need to take different actions and make different decisions. It’s not automatic; you have to make it…

Are You Offering Flavorful French Cuisine or Serving a Boring McBurger?

Are You Offering Flavorful French Cuisine or Serving a Boring McBurger?

Consider the role of French cooking. The techniques and recipes of the French chef have changed the way the world dines. Chefs from all corners of the world travel to France to learn from the masters there. Yes, French chefs know how to make outstanding meals, but they can’t do it without the freshest, most…

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What a great leader looks like (and how to be one)

When someone says, “She’s a great leader,” here’s what they really mean: She knows where her organization is going and communicates that relentlessly. She knows how to orient team members to success and hold them accountable. She communicates tasks specifically, with timelines and measurements. She roots for her team to succeed; she believes that they…