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Accelerate your sales cycle by talking directly to your ideal prospect

When I talk to growing agencies and creative services firms, their top concern is lead generation. They are confident that they can deliver value, but everyone struggles to get in front of the right potential buyers. Because their pipeline is skinny, and they’re anxious about that, I see folks relaxing their qualification. Instead of focusing…

The BIG mistake you are making in your agency’s budget
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The BIG mistake you are making in your agency’s budget

I’m reviewing budgets with clients right now, and I see one mistake over and over again. It’s a basic math error, but it’s hitting owners right in the wallet! Most of us were taught that Profit = Sales – Expenses. That’s wrong. Or at least it leads to wrong thinking! Let me explain. When new…