When the quarantine first started, one of the things I saw was businesses that had primarily sold through networking, and F2F interaction had their top of funnel activity cut off. In quarantine we have; No networking No conferences No meetups No leads! No business can survive for long without regularly putting leads into the top…
”There was this long list of things that I swore couldn’t be done remotely. In the last two months we’ve done all of them.” There are a lot of folks who are re-evaluating their need for office space right now. After having worked for 2 months without being in the same physical location as your…
It’s 3 AM; you’re wide awake, unable to go back to sleep. What’s on your mind? When I’m awake at 3 AM unable to go back to sleep, my fears are running away with me. I’ve done something terribly wrong, I’ve miscalculated my expenses, my clients are never going to pay me again, I’m defaulting…
When you own a business you get to be the top dog, things run “your way,” and you get to decide what you want to do, when you want to work, everything about your business is yours to decide. It also means that when things go wrong, it’s your fault. When your team members drop…
When I as in Jr High, I started buying bikes at garage sales. I had a paper route, so I had a little money, but not too much. So most of the bikes I bought were non-functional. I started cannibalizing parts from one bike to make another bike work. I could generally make one “franken-bike”…
There’s a lot of stress and fear right now. I feel the anxiety in every call! Where have all the clients gone? How long will this last like this? What’s next? No matter how successful your business was eight weeks ago, you’re going to have to make changes this year. You can do it out…
I’ll be honest with you; for about a year, I told myself that I was going to do video. I think we’re at the point where we all realize video is something that you need to have as part of your marketing mix. It’s not optional anymore. It’s not that I wasn’t committed to it….
“When are you going to stop treating your body like a rental car?” When my coach said that to me a few years ago, it stopped me dead in my tracks. “What do you mean, treat my body like a rental car?” “You only have one body, Brad. You can’t just turn it in at…
Planning for the future right now is extraordinarily difficult. We know that unemployment is at record high levels. High unemployment is a signal the economy is going to tank. When consumer spending drops significantly (like when lots of folks lose their jobs), the consumer companies get hit first, but pretty soon the whole economy suffers. Worse…
It looks like the US will be reopening slowly, perhaps county by county, but the fact is that where ever you are, your business will eventually get the chance to resume working in the office. When that chance comes, what will you do? At this point, my assumption about the “Level 1” opening is that…