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Every company is creating two products at once.

We have two products, one we sell to our customers (HubSpot’s CRM) and one we sell to our employees (HubSpot’s culture).  Like your product, you need your culture to be unique relative to the competition (for talent) and you want your culture to be very valuable.  Like your product, when it is unique and valuable,…

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One way to improve the thinking that comes out of every meeting

One of the great privileges of my role is that I am invited to listen to 10 – 12 clients every week. During the hour or so I spend with them, my whole job is to listen. In the process of doing that, I’ve discovered something amazing. When I give someone my full attention, their…