On Tuesday, we talked about how you are most likely the best salesperson your business will have. But that doesn’t mean you have to do it alone! Here are some ways I’ve seen agency owners get help to keep business flowing. Use a VA for outreach If you are doing some form of consistent outreach…
I don’t know if I’ve ever seen a creative firm with someone in the role of Sales Manager. Sometimes the owner/founder is playing that role, but at best, he’s a player/coach. When I look outside the creative world, I could make an argument that sales managers are the most undervalued member of a growing company’s…
Clutch named Anchor Advisors as one of the top 50 highest performing Small Business Consulting Companies. Not only are we on the top of the list, but we’re also the only firm named a “Market Leader” in the segment. It’s an achievement that I’m proud of because these ratings are given based on feedback from…
What would happen if a man showed up at a doctor’s office, and announced, “I’ve got a herniated disc – I need you to fuse two of my vertebrae!” Would the doctor say, “Yes sir, let’s get that surgery scheduled…” Consider: The doctor wants to do surgery! It would be the most profitable course of…
There are no bad clients… ~Jason Swenk I heard Jason say this on a podcast recently, and I stopped in my tracks and rewound to listen to it again. There are no bad clients… “Of course there are bad clients, Jason! You ran an agency; you should know that!” Just listening to him say that…
When you are responsible for sales, you have only one currency to spend — your time. So, it’s incredibly painful to spend time with a prospect and then find out that they don’t have the money, or they don’t see the value in your services. It’s especially painful when you’ve invested time with a prospect, created…
Running a business is so rewarding, but it can also be tremendously stressful and lonely. Business owners get so caught up in the day-to-day of the business that we struggle to see the big picture. We’re not sure why sales have stagnated, why we can’t seem to take a vacation, why we’re still second-guessing every…
As the business owner, the job of business development for your creative agency has been yours—from the beginning. But the thing is, you don’t like it. Maybe you don’t feel good at it, or successful as a salesperson, or maybe it just feels icky. But none of that matters now, because there’s a solution. You’re…
Did you start this year off with big goals? Did you set aggressive growth targets for your sales? Are you thinking about writing a book, working on some speaking topics, or taking a big trip with your family? Well? It’s February. How are you doing on those goals? Have you made significant progress? Enough so…