Who is your tribe if you’re not industry focused?
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Who is your tribe if you’re not industry focused?

In our last conversation, we talked about choosing an industry, or vertical specialization, as a way to find your “people like us,” but what if there’s not one industry that fits your business? One of my clients, Diane Yetter of Yetter Tax, helps people with their most difficult sales tax problems. Though we think of sales…

Simon and Siouxsie catch a snake
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When you are afraid, but you do it anyway.

In our house, there’s only one show that the whole family watches religiously the moment it’s available and that’s Snake City.  Snake City is a show that follows a South African snake catcher (Simon Keys) and his assistant/girlfriend (Siouxsie Gillett) as they drive around Durban catching poisonous snakes. (Durban is loaded with venomous snakes!) Simon…