In our last conversation, I talked about two ways to grow your business, a high-intensity, hard-working, risk-loving environment, and a more planned, lower-stress, environment. I pointed out that some of us are hard-wired for the former — we love “living on the edge”; but the wiring of most of our employees is different. (That’s why…
I walked into my client’s office, and you could feel the excitement and tension in the air. The business owner had been out at speaking gigs the last three days and came back with a fistful of business cards to follow up on, and she’s been tearing into those. In the meantime, her operations manager…
Let’s go back to some homework I asked you to do roughly a month ago. Do you remember? I asked you to write out the WHY you want to make more money in your business. If you weren’t with me a month ago take a minute to go back and do that homework. If you…
Following up on my post about how focusing is essential to growth I got a question from a fellow business owner, Paul asks; Hi Brad, I love this Venn Diagram; in fact, I have a copy hanging on my office wall! The dilemma occurs when the intersection of something we do well and don’t love…
Finding your core service that is valuable to your ideal client and focusing on that means that you are going to do a lot of similar assignments. For creative people, this sounds like a kind of death. “You want me to do this thing over, and over, and over, and…ARUAGHHHH!” Well, yes, and no… First,…
When you started your business, you tried a lot of things before you found what people would pay you for, that you’re good at, and that you enjoy. There aren’t many businesses I work with who still pursue the business idea and model they first started with. So you try things, and you find clients….
We’ve been talking about raising prices for a few weeks as one of the easiest ways to make more money right now. Today let’s study a real-life customer story of someone who finally started raising her prices.; “I know you’ve been telling me that my prices are way too low, but I still have a…
We’ve talked this week about how to position your firm as the “costs more, but worth it” provider in your niche, and about the huge advantage a unique expertise to solve those big, scary problems that your prospects face can be. It’s a lot of work to develop that positioning — both in your mind…
To get a premium price for your services it’s important to be positioned as the “costs more, but worth it” provider. Your prospects need to see you as substantially different from your competitors. And not just different like you “dye your hair orange” different, different in a way that makes you uniquely qualified to solve…
We’ve talked previously about how important it is to find more significant, scarier problems. My father used to say it this way; ”No one gets hired to tell a client to take his vitamins. You hire an outside firm when you have an artery spouting blood and they need a tourniquet!” Dad had a way…