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Confronting the brutal facts, to find a way forward

In his famous book Good to Great, Jim Collins writes about interviewing Admiral James Stockdale, who was a POW in Vietnam. There’s one line from that interview that has remained seared in my brain ever since. Collins asked Stockdale about how he dealt with the cruelty, the deprivation, and the uncertainty of not knowing if…

How to bring in more business (even during a pandemic)
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How to bring in more business (even during a pandemic)

We just finished up our Social Selling Cohort that has spent the last 12 weeks working on increasing our lead generation through LinkedIn outreach. (Hit reply if you want to know more about it.) As I listened to people talk about the value they received, one thing came up again and again. Consistent activity creates…

Reopening Your Office Safely During COVID-19
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Reopening Your Office Safely During COVID-19

As if living through a global pandemic wasn’t enough — you’re a business owner, so you have to become an expert on SBA loan guidelines and now learn all about CDC recommendations too? We’re here to help you out. Here’s the CDC’s workplace decision tree and our advice about what to think about when reopening……

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How are you planning for the eventual reopening of your office or business?

It looks like the US will be reopening slowly, perhaps county by county, but the fact is that where ever you are, your business will eventually get the chance to resume working in the office. When that chance comes, what will you do? At this point, my assumption about the “Level 1” opening is that…

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9 things to think about from the shutdown through the recovery

For the last three weeks, I’ve been working with business owners grappling with the impact of the coronavirus shutdown on their business.  We’ve been thinking not just about the immediate impacts Sending people to work-at-home Securing existing business as clients start to wavier Adjusting your sales and marketing strategy But also thinking about what it’s…