Sharpening your focus, so you can achieve your mission.
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Sharpening your focus, so you can achieve your mission.

“Focus is a matter of deciding what things you’re not going to do” – John Carmack You are on a mission. You wouldn’t be doing this work if you weren’t. There’s something fundamental that you know is broken, that’s intolerable. Some opportunity, that, if you don’t grab it, someone else will. But it’s not going…

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I need help!

“Hi, my name’s Brad, and I’m a doomscroller.” It started with the pandemic. I wasn’t much of a social media consumer before that, but I wanted to stay on top of the news when the virus hit. Things were changing all the time, so I kept checking back. Then it was the protests, then the…

What you can, and can’t, control in your sales funnel
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What you can, and can’t, control in your sales funnel

The sales funnel is a useful concept for helping us visualize the journey that a prospect makes toward becoming a customer. But the idea of the “funnel” makes the process seem more predictable than most of us find in practice! Just because someone is in your funnel doesn’t mean that they will buy, or even…