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Focus

Here’s a list of things that I’m moving off my plate focus on making progress on my biggest goals: I’m checking the news only once a day, for 30 minutes. I’m saying no to networking requests. I love meeting people, but I need the calendar space. I’m saying no to “coffee,” even with “business friends.”…

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The importance of daily actions for business development

Now I know I’m not usually in your inbox on a Wednesday! But yesterday, I talked about the importance of daily action and I had to come back today, so you knew that I was practicing what I preach! You see, it’s a huge mistake to make business development this “thing” that you do. Like…

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Is your business development plan more smoke than fire?

On Saturday, I told you the story about going to 27 new business meetings in a row without closing a single client. That was a painful process, it was a lot of rejection, and the reason those appointments didn’t close was primarily that I wasn’t executing well. It sucked. But during that same time, other…

How do you DELIGHT your agency’s clients?
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How do you DELIGHT your agency’s clients?

Creative service businesses tend to have a small number of clients (8 – 12) that make up the bulk of their revenue each year. So keeping those clients happy is crucial to your success. What does it mean to “delight” clients of a creative services firm? What will separate you from the other agencies competing…