As our economy starts to emerge from its pandemic slumber, I’ve been encouraging my clients to get more systematic and take more action to build their business development pipeline. I worked with a cohort to get started with outreach, and they saw success; that’s why I built the Online Lead Generation and Engagement course. But…
Now I know I’m not usually in your inbox on a Wednesday! But yesterday, I talked about the importance of daily action and I had to come back today, so you knew that I was practicing what I preach! You see, it’s a huge mistake to make business development this “thing” that you do. Like…
On Saturday, I told you the story about going to 27 new business meetings in a row without closing a single client. That was a painful process, it was a lot of rejection, and the reason those appointments didn’t close was primarily that I wasn’t executing well. It sucked. But during that same time, other…
“You can have anything you want if you are willing to ask 1,000 people for it.” ~ Byron Katie When I first started my business, I worked with a sales trainer. He told me, “Get 30 appointments in your first 90 days, and you’ll have a thriving consulting business.” I didn’t know any better, so…
I’ve failed over, and over, and over again in my life — and that is why I succeed. ~ Michael Jordan Anchor Advisors turns 20 next month. We started on April 30, 2001 When I look around at the folks who were getting started with their businesses about the time that I was, they all…
For about 20% of my clients, 2020 was their best year; for another 20%, 2020 was a disaster! For the rest, we worked harder than ever to manage mediocre results. When I look at my own business, I learned more and worked harder in the last year than I did in the previous year. But…
You know that feeling when you look at your calendar for the day; you see a client and can’t wait to meet with them? Every time you meet with them, you’ve made progress together. They are invested in the work and open to collaborating with you. They appreciate what you create and implement it right…
The most important work you do is not what you get paid for; it’s who you are. When you improve a client’s CTR by 9%, that makes them happy. Listening to their situation and realizing that their team is on the brink of burnout and they desperately need new business makes them feel heard and gives…
Creative service businesses tend to have a small number of clients (8 – 12) that make up the bulk of their revenue each year. So keeping those clients happy is crucial to your success. What does it mean to “delight” clients of a creative services firm? What will separate you from the other agencies competing…
I worked with a client who was not very popular with his staff. He had high standards and wasn’t afraid to enforce them. He was blunt and direct; some would say that his feedback crossed the line to unkind. Over time, his communication style fostered resentment in his team. One employee in particular, became a…